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DELIVERING
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BEST VIEWED ON DESKTOP · FULL SCREEN
SCROLL DRIVES THE FLOW · SLOW DOWN AT THE BOX
SCAN THE QR INSIDE THE PHONE · 02 · SCAN · LIVE DEMO
0 KMSTART · CHARLOTTENBURG
10 KM
21.1 KM
30 KM
40 KM
0 KM
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42.195 KMFINISH · BRANDENBURG GATE
01
INDICATIVE DECK · CONCEPT & CREATIVE DIRECTION · FINAL EXECUTION SUBJECT TO PRODUCTION

EVERYONE IS CARRYING SOMETHING.

MOVEARTIST × AMAZON · BMW BERLIN MARATHON · 27 SEPTEMBER 2026 · CONFIDENTIAL
THE IDEA

DELIVERED.

For 55,000 runners · Berlin is a delivery system. They are moving something across the city. A memory · a goal · a person they're running for.

Amazon delivers everything else. Race-morning gear · the box on the billboard · the kit that says „you ran this."

For one weekend · Amazon becomes the verb the city is already using.

ONE WORD · ONE FEELING · ONE VERB
EXECUTIVE SUMMARY · ONE PAGE · FORWARDABLE

DELIVERED.
THE 30-SECOND READ.

PROBLEMAmazon shows up at marathons. Nobody notices. 3 missed cultural moments since 2024.
SOLUTIONA single physical box on a Berlin Mitte billboard. Scan unlocks a personalised story, prize, and pre-built Amazon cart. 500 limited NDO×Amazon race kits picked up at ANTI Berlin.
PROJECTED OUTCOMES100K+ Prime trial signups · 2M+ creator views · 10+ tier-1 press placements · €9M+ EMV (12× ROI). All UTM-tracked.
COST€750K all-in. Locked at sign. 50% upfront, 50% on race week + final delivery. No add-ons, no scoping fees. Kit production 100% on NDO, zero Amazon spend on physical.
TIMELINESign-off May 31 → kickoff June 14 → race Sept 27 → post-campaign report Oct 15.
WHY NDOPrior Amazon Fashion EU work shipped (Winter Essentials Q4 2024 · 12.1M impressions · 2.43× ROI). 1,500-member NDO Club, 3-year base. Brooks Berlin Marathon 2025 case study.
RISKExisting Amazon Sponsorship MSA template. €5M public liability. Brand exclusivity for race weekend. Bench list for every creator.
DECISIONLead owner · Amazon Fashion EU. Forward this page to brand & legal in parallel. Commit window closes 31 May 2026.
AMAZON · LAS VEGAS

.YOU DON'T
SHOW UP.

Vegas Marathon, 2024. Amazon was the title sponsor. Tote bags at the expo. Banner over the start line. Zero earned media. Zero cultural moment. Zero photographs that traveled.

SHOWED UP. WASN'T SEEN.
Amazon Las Vegas Marathon
LAS VEGAS MARATHON · 2024
A
.
A PATTERN

AMAZON SHOWS UP.
NOBODY NOTICES.

01

APPLE

LONDON · 2026

Full ecosystem takeover. Branded route. Athlete partnerships. Owned the whole city for a weekend.

↑ OWNED THE MOMENT
02

PURESPORT

LONDON · 2025

Tiny wellness brand. Hired an actor in a bellboy uniform. Faked a "hotel drop-off." 12.3M views. €0 in real infrastructure.

↑ FAKED IT · WENT VIRAL
03

AMAZON

VEGAS · BOSTON · COACHELLA

Tote bags. Banners. Boston Fan Fest planned, never happened. Coachella we pitched, you passed. SharkNinja took it w/ Bieber. Three missed moments.

↓ THREE MISSED MOMENTS
BERLIN IS THE FOURTH MOMENT. AND AMAZON'S BIGGEST OPPORTUNITY YET.
06
CULTURAL TIMING · WHY NOW

COMMUNITY SPORT
IS THE NEW NIGHTLIFE.

Run clubs replaced bottle service. HYROX replaced festivals. Padel, cycling, marathons replaced fashion week. Running is the biggest entry point and the clearest cultural signal of where this whole shift is heading. Brands that miss the next 18 months do not get a second window.

4×Berlin Marathon ballot oversubscribed
50B+#runtok views on TikTok
120M+Strava active users globally
1,500+NDO Club members · 3 years
650+HYROX events · 5× growth in 2 years
€42Bglobal running apparel market 2025
RUNNING IS THE FIRST DOOR. COMMUNITY SPORT IS THE BUILDING. AMAZON CAN OWN BOTH IF IT MOVES NOW.
07
CASE A · LONDON 2026

APPLE OWNS
LONDON.

Full ecosystem. Branded routes. Athlete partnerships. AirPods Pro 3 launch tied to marathon weekend. Apple turned London Marathon into Apple Marathon. Apple Music dropped the official "Ultimate Marathon Playlist" with London Marathon Events. Tote bag = most photographed object in the city.

apple.com/newsroom · "Apple gears up for the TCS London Marathon" · April 2026 ↗
PROOF OF CONCEPT. A MARATHON CAN BELONG TO ONE BRAND.
Apple × TCS London Marathon Official Partner
SOURCE. TCS LONDON MARATHON · OFFICIAL PARTNER ANNOUNCEMENT · 2026
APPLE MUSIC × LONDON MARATHON EVENTS ↗
Ultimate Marathon Playlist
Ripgroove · Double 99 Here It Goes Again · OK Go Daft Punk Is Playing at My House · LCD Soundsystem Fill Me In · Craig David Thunderstruck · AC/DC
OFFICIAL · TCS LONDON MARATHON 2026
OFFICIALTCS PARTNER
50KRUNNERS · APRIL 2026
FULLECOSYSTEM TAKEOVER
08
CASE B · LONDON 2025

PURESPORT
FAKED IT
WITH AN ACTOR.

Paid actor in a bellboy uniform. Fake hotel knock. Fake delivery. 12.3M views. €0 in actual delivery infrastructure. The whole stunt is a screenshot of Amazon's homepage.

@PURESPORT · APRIL 2025 · INSTAGRAM REEL · 12.3M VIEWS
@PURESPORTHOTEL DROP-OFF · LONDON 2025 · 12.3M VIEWS
55,000
RUNNERS · 160 NATIONS

ONE MILLION SPECTATORS.
€40.6 BILLION AMAZON DE.

Berlin Marathon 2026. The fastest course in the world. 13 world records set here, more than any other city. Amazon Germany's biggest market by revenue. Two empires meet on the same day. Right now they don't.

THE OOH SYSTEM · ONE PERIOD · NINE VOICES

9 BOARDS. ONE WORD.

Runners. Couriers. The city itself. Same lockup, same period, same QR. Berlin gets the message from every angle, on every commute, in every borough. Wildposting + LED + tram wraps + bus-stops + Mitte rooftops.

DELIVERED. 9-board OOH system. Berlin Mitte building facades with U-Bahn
MITTE · KREUZBERG · FRIEDRICHSHAIN · PRENZLAUER BERG · WILDPOSTING + LED + TRAM WRAPS + U-BAHN · QR LIVE ON EVERY SURFACE
DELIVERED. billboard · Berlin Mitte at night · Amazon
THE BILLBOARD · BERLIN MITTE · SEPT 2026
Berlin scans. The box opens. Prime delivers.
SINGLE BOX · SINGLE PERIOD · SCAN UNLOCKS MARATHON KIT + 30-DAY PRIME TRIAL
THE BOX

SCROLL TO UNBOX.

One scan opens it. One brand fills it.

SCAN→ UNBOX→ DELIVERED.
THE MECHANIC · ONE SCAN

SCAN. SIGN UP. RUN.

QR on every surface, billboard, hub, race bib, hotel box. One scan triggers Prime 30-day trial + curated Marathon Kit reveal. Tracked UTM per touchpoint. Attributable ROI.

01 · BILLBOARD
SCAN ME
02 · SCAN
SCANNING.
03 · LANDING
DELIVERED. app landing screen
delivereddeck.vercel.app/app/
EVERY SCAN = TRACKED FUNNEL · UTM PER TOUCHPOINT · ATTRIBUTABLE ROI
THE DATA ENGINE

3 QUESTIONS. 20 STORIES. 4 CARTS.

Each scan triggers a personalised story plus a pre-built Amazon cart. Story = hook. Cart = conversion. First-party data Amazon owns.

01
Who are you carrying for?
4 options · audience cluster
→
02
One thing that gets you to the line.
free text · sentiment data
→
03
What gets delivered to you?
5 options · emotional driver
→ PRE-BUILT AMAZON CART · DELIVERED IN ~30s
MYSELF
  • Running shoes
  • Echo Buds
  • Recovery supplements
LOVE
  • DELIVERED. gift card
  • Recovery kit for two
  • Race memory book
MEMORY
  • Audible mindset
  • Wellness kit
  • Race bib frame
PROVE
  • Performance gear
  • Training tracker
  • Strength supplements
Marvin · Amazon courier · Berlin Marathon triptych
THE KEY VISUAL · ONE FACE · THREE FRAMES

MEET MARVIN.
BIB #42157.

5:30 AM, no excuses. Every drop, every step, someone counts on it. Same drive, new finish line, still delivering. One person. Three frames. One word that holds the whole campaign.

CASTING REFERENCE · FINAL HERO TBD VIA AMAZON LOGISTICS DE OPEN CALL
THE HERO · ONE COURIER · FOUR MEANINGS OF DELIVERED.

HE DELIVERS THE KIT.
THEN HE RUNS THE RACE.

Not paid talent. Not a cast of four. One Amazon Logistics courier from Berlin, training for his first marathon, through the same streets he delivers on every day. On race morning, in his own uniform, on his own route, he is the one who knocks on each hotel door at 06:00 and hands the marathon kit to the four runners. Then he changes into his bib and runs the same race.

Concept-conditional. No frame of the courier-hero arc shoots without Amazon Comms + DE HR sign-off. Casting runs through Amazon Logistics internal HR. The 4-door creative ships standalone if the courier lane closes. The hero is an accelerant, not a dependency.

LEAD · DOCUMENTARY PROTAGONIST · CASTING REFERENCE: MARVIN, BIB #42157

MARVIN / THE COURIER.

Amazon Logistics DE · 4+ years on the route · Berlin Mitte → Friedrichshain · BIB #42157

"I deliver thirty kilometers a day on my route. Berlin Marathon is forty-two. I'm already most of the way there."

01 · JOBHe delivers Amazon packages every day on his Berlin route. DELIVERED.
02 · KIT06:00 race morning, in uniform, on his own bike, he knocks on each hotel door and hands the marathon kit to the four featured runners. DELIVERED.
03 · RACEHe swaps the uniform for the bib. Runs the same 42.195 km route. DELIVERED.
04 · BRANDAmazon delivers the box, the doc, the finish-line moment. The whole campaign loops back through one human. DELIVERED.
CASTINGOpen call across Amazon DE Logistics · 6-week scout · final pick = strongest story, not strongest runner
THE FOUR DOORS · WHO HE DELIVERS TO AT 06:00
E
emilia
Original audio · Follow
···
EMILIA SCHÜLE
600 KM · MUNICH→COLOGNE · APRIL 2025.
NETFLIX LEAD + ULTRA RUNNER.
1.6MFOLLOWERS · IG
DOOR 01 · 06:00 · ASICS KIT + BIB
G
williamgoodge
Original audio · Follow
···
WILLIAM GOODGE
50 MARATHONS · 50 STATES · 20 DAYS.
MISSION AMERICA · 2026.
540KFOLLOWERS · IG
DOOR 02 · 06:00 · MAURTEN GEL PACK
F
theftdbrothers
Original audio · Follow
···
FTD BROTHERS
9 AND 15. JUNE 2010. NOW THE DIAGNOSIS IS THEIRS.
FRONTOTEMPORAL DEMENTIA · #FORACURE.
410KFOLLOWERS · IG
DOOR 03 · 06:00 · ECHO BUDS + PLAYLIST
L
liv.yah
Original audio · Follow
···
LIV.YAH
ALL FOR THE WHITE DRESS. HYROX TRAINING.
WEDDING 2026 · #BRIDETOBE.
380KFOLLOWERS · IG
DOOR 04 · 06:00 · KNUSPR RECOVERY SHAKE
1 COURIER · 4 DOORS · 1 RACE · 2.5M+ AUDIENCE WATCHING THE DELIVERY · ONE FINISH LINE
THE CREATOR ARC · 16 WEEKS · ONE BOX

THE RACE STARTS
SIXTEEN WEEKS EARLIER.

16 weeks is the marathon-prep gold standard. Creators take followers on the full road to Berlin. The box arrives. They scan. Every weekly post from that moment is fueled by an Amazon BU. Audience watches the training. Trains with them. Buys with them. A 112-day owned-content arc, not a one-day stunt.

WEEK 16
The box arrives.
Amazon Prime · same-day delivery
Unboxing reel. Scan unlocks the personal story. 16-week training plan locks in.
WEEK 12
Base building.
Amazon Music · custom playlists
Creator-curated playlist drops on Amazon Music. Followers run long with them at the same tempo.
WEEK 8
Race fuel ritual.
Knuspr · Amazon DE quick-commerce
Knuspr delivers nutrition + recovery on-demand. Creator unboxes the same kit followers can order in 90 minutes.
WEEK 4
Mind on the line.
Audible · sports mindset series
Audible curates a marathon mindset shelf. Echo Buds drop with taper-week training content.
RACE WEEK
06:00 hotel knock.
Amazon Logistics · courier hero
Real Amazon courier delivers race kit to all four creators. Filmed four-fold. On TikTok by 09:30.
RACE DAY
42.195 km. Brandenburg.
Prime Video · 4-episode doc
Finish line content. Recovery kit from Amazon Pharmacy waiting. Doc rolls out Q1 2027.
SIX TOUCHPOINTS. SIX AMAZON BUs. ONE NARRATIVE THREAD FROM BOX TO FINISH LINE · 16 WEEKS.
THE SMART STACK · PLANNED · NOT BIGGEST

6 MOVES. ZERO WASTE.

01
THE HOTEL DROP
Race morning. 4 creators · real Prime delivery. Filmed 4-fold.
15M+ views
02
4 CREATORS · REAL STORIES
Emilia · Goodge · FTD · liv.yah. 600km solo · cancer · genetic disease.
2.5M+ reach
03
ANTI SPACE HUB
Brandlhuber · 690 sqm · 4 floors · 4 days · 16 cultural moments.
€250K prod
04
ECOSYSTEM PROOF
Echo · Audible · Music · Knuspr · Photos. Every Amazon vertical, one weekend.
10 BUs
05
PRIME VIDEO DOC
4 episodes post-race. Berlin's first prestige sports doc on Prime.
€0 infra
06
CONVERSION ENGINE
QR billboard → Prime trial + marathon kit. UTM-tracked. Attributable ROI.
200K+ trials
€750KBUDGET
€9M+PROJECTED EMV
12×ROI
800M+IMPRESSIONS
THE PHYSICAL DROP · NDO × AMAZON

500 KITS.
ONE CITY.
ZERO LEFT BEHIND.

A limited NDO Club × Amazon Race Kit. numbered 001. 500. Picked up at ANTI Berlin during marathon week. Not shipped. Not for sale. Scan the box → unlock the story → carry the city.

Full kit production handled end-to-end by NDO. included in the €750K budget. Amazon side: zero ops, zero logistics, zero spend on the physical kit.

NDO Club × Amazon Berlin tank top. front and back
JERSEY · NDO.CLUB · AMAZON BERLIN
NDO Club × Amazon Berlin race socks
SOCKS · NDO.CLUB · AMAZON
500NUMBERED KITS
NDOFULL PRODUCTION
0€AMAZON SPEND
IN€750K BUDGET
THE HUB · INSIDE EACH FLOOR

FOUR FLOORS.
ONE BRAND IN EVERY ROOM.

FLOOR 3
ACTIVE LAB Morning runs. Recovery. Pharmacy zone. Gear wall.
FLOOR 2
KNUSPR FUEL BAR Amazon's DE quick-commerce partner. Live bikes on Berlin streets. Real recovery.
FLOOR 2
AUDIBLE LOUNGE Headphones. Pre-race playlists. Stories of finishers.
FLOOR 4
MUSIC STAGE Amazon Music. Culture talks. Creator panels.
RACE WEEK · 23 TO 26 SEPTEMBER 2026 · 8 ZONES · 10 AMAZON UNITS · 4 DAYS
THE HUB · ANTI SPACE BERLIN MITTE

690 SQM.
FOUR FLOORS.
ONE TAKEOVER.

Designed by Arno Brandlhuber. Germany's most respected contemporary architect. The exact space Adidas used for Berlin Marathon 2025. Confirmed for Amazon. Exclusive.

ROOFTOP
DELIVERED. After-Run PartyDJ lineup · Amazon Music takeover
90 sqm50 ppl
FLOOR 4
Amazon Music Stage · Culture TalksLounge floor · creator panels
200 sqm125 ppl
FLOOR 3
Active Lab · Morning Runs · RecoveryStudio floor · Pharmacy zone
200 sqm140 ppl
FLOOR 2
Knuspr Fuel Bar · Audible LoungeQuick-commerce delivery · nutrition + audio
200 sqm60 ppl
Brunnenstraße 9 · Confirmed via personal relationship · Available September 2026
ANTI Space Berlin building
EXTERIORBrunnenstrasse 9 · Brandlhuber · Berlin Mitte
ANTI Space floorplan
FLOORPLAN4 floors + rooftop · 690 sqm total
RACE MORNING · HOTEL DROP

06:00 AM.
HOTEL DOOR.
KNOCK.

Each runner wakes up to a Prime delivery handed over by Marvin in uniform. Asics race shirt + bib. Maurten gels. Echo Buds with race playlist preloaded. Knuspr recovery shake. Filmed. Shoppable. Tracked.

NOT A STUNT. AMAZON'S CORE PRODUCT, AT THE MOST EMOTIONAL MOMENT OF 55,000 PEOPLE'S YEAR.
@AMAZONFASHIONEU · VERIFIED · FEB 2025

WE'VE ALREADY DONE THIS.

Amazon Winter Essentials, Q4 2024. Creative direction & creator execution: @move.artist. Phase 3 of an ongoing partnership. Numbers already in your books.

Amazon Winter Essentials Q4 2024
WINTER ESSENTIALS@AMAZONFASHIONEU · Q4 2024
Amazon Winter Essentials Q4 2024
SLOPE STYLESSKI EDITORIAL · DOLOMITES
Amazon Winter Essentials Q4 2024
5 REPOSTS@AMAZONFASHIONEU FEED
Brooks Hyperion House Berlin 2025
BROOKS HYPERION HOUSEBERLIN MARATHON 2025
2.43×
ROI · ABOVE TARGET
12.1M
IMPRESSIONS
25,184
LINK CLICKS · €5.95 CPC
5
REPOSTS · @AMAZONFASHIONEU
ENGAGEMENT 3.25× · STORY CTR 2.33× · NON-FOLLOWER REACH 2.13× INDUSTRY · €150K BUDGET → €365K EMV
€9M
THE MATH · NO MAGIC, JUST INVENTORY

WHERE €9M+
COMES FROM.

Nine revenue lanes. Conservative numbers on each. We didn't average a fantasy multiple, we priced every output the way Amazon's own media team would. Direct SKU revenue + Fashion-specific halo lanes added.

LINE ITEMMETHODVALUE
01 · OOH MEDIA EQUIVALENT5 billboards × Berlin Mitte rate × 14 days€30K/board/wk€1.0M
02 · EARNED MEDIA16M creator content views × €0.50 CPMindustry standard€1.8M
03 · PRIME VIDEO DOC SERIES4 episodes × prestige sports doc production€375K/ep equivalent€1.5M
04 · HUB EXPERIENTIAL690 sqm × 4 days × footfall × engagement CPMRE+production+activation€1.0M
05 · PRESS + EDITORIAL PICKUPtier-1 outlets · running, lifestyle, business10–15 placements€0.8M
06 · PRIME TRIALS · LTV90K trials × 30% retention × €70 12-mo LTVconservative retention€1.9M
07 · KIT DROP · DIRECT SKU500 limited units × €133 avg basket · sellout race weekAmazon Fashion direct revenue€0.1M
08 · AF SEARCH LIFT · BM WEEKBerlin Marathon search spike on AF running SKUsSEM equivalent + organic share€0.6M
09 · CROSS-BU HALOKnuspr · Audible · Amazon Music · DSP attributioninternal cross-sell uplift€0.7M
SUBTOTALconservative basis · before brand-equity multiplier€9.4M
NOT INCLUDED. PR multiplier, Prime Day halo, year-2 compounding, Zalando/ASOS share-takeback, year-round Fashion content equity. Stretch case sits at €12M+.
€750K IN → €9M OUT. 12× ROI MULTIPLE. CONSERVATIVE BASIS. NO MARKETING-SPEAK INFLATION.
VS
CONTEXT · WHAT €750K BUYS ELSEWHERE

LONGEST
LINE ON
YOUR DESK.

Same money. Look what it buys when it leaves Amazon's building. Then look what stays inside if you keep it here.

OPTIONSPENDWHAT YOU GETSHELF LIFE
30s TV spot · Bundesliga primetime€350KOne airing · no content rights30 seconds
Single Coachella mention · brand wall€1.5MOne weekend · no creator arc2 days
Cover takeover · BILD or Spiegel€250KOne issue · no cultural carry24 hours
SXSW activation booth · Austin€600K4 days · no doc series1 week
DELIVERED. Berlin race week€750K1 hero arc · 690sqm hub · 4-ep Prime doc · race-day drop · 15M+ earned12+ months
THIS IS NOT THE EXPENSIVE OPTION. THIS IS THE ONE THAT KEEPS WORKING IN OCTOBER.
NDO
WHO BUILDS THIS · WHY ME

RUNNING
ISN'T A PITCH.
IT'S A DECADE OF WORK.

Sertan Cakmak (Serto) founded ndo.club. Biggest community run in Cologne, sold-out apparel brand, three sub-brands. Already executed the Brooks Hyperion House activation during Berlin Marathon week 2025 and Amazon Fashion Winter Essentials Q4 2024. Nike, JD Sports, Urban Sports Club, COROS in the partner roster. Amazon × Berlin Marathon × MOVEARTIST is not a campaign MOVEARTIST is guessing at. It is the next chapter of work Sertan and the team have been building for years.

FEATURED PROOF · ON-COURSE PRESENCE NDO CLUB × BROOKS BERLIN MARATHON · SAME PLAY · DIFFERENT BRAND
DECADE-DEEP
I'M NOT VISITING
RUNNING CULTURE.
I LIVE IN IT.
  • FOUNDERndo.club. Cologne origin. Largest community run in the city, weekly events 200,300 athletes.
  • 3 SUB-BRANDSndo.RUN.club · ndo.club apparel · ndo.TRAINING.club
  • ALREADY DONENDO × Brooks Berlin Marathon activation. Same beat MOVEARTIST is pitching Amazon now.
  • PITCHED TIER-1Active conversations with Adidas (running). Brooks already executed.
1.1M+IG IMPRESSIONS / 30 DAYS
250+ATHLETES / WEEK
1,300+WHATSAPP COMMUNITY
1,500+NDO CLUB MEMBERS · 3-YR RETENTION
65/35WOMEN · MEN SKEW
ndo.RUN.club6 weekly runs · biggest community run in Cologne
ndo.clubApparel. sold-out drops · Sertan Cakmak (Serto) = founder + creative direction
ndo.TRAINING.club7 weekly classes · expanding to Berlin/DUS/FRA · TruFitness partner
PARTNER ROSTER NIKE · BROOKS · JD SPORTS · URBAN SPORTS CLUB · COROS · MAXINUTRITION · KÖLN IST KOOL · JET · IRON & SOUL
NOT AN AGENCY GUESSING AT RUNNING CULTURE. THE FOUNDER OF THE COMMUNITY BUILDING IT.
TRACK RECORD · WHAT WE'VE ALREADY SHIPPED

THREE YEARS
OF SHOWING UP.

Not a deck pitch. Real activations, real partners, real photographs. NDO Club ran every weekend for three years before any brand showed up. Brooks bet on us at Berlin 2025. Amazon next.

Brooks Hyperion House Berlin Marathon 2025
BROOKS · BERLIN MARATHON 2025Brooks Hyperion House activation
Sertan on mic at Brooks Hyperion House Berlin Marathon 2025
BROOKS · HYPERION HOUSERace-week stage
NDO Club run through Berlin Mitte · Fernsehturm
NDO CLUB · BERLIN MITTESunday run · Fernsehturm
NDO Club community run
NDO CLUB · 2024Weekly community run
NDO Club community group
NDO CLUB · COLOGNE1,500+ members
NDO Club × Cosiness pop-up store Cologne
NDO × COSINESS · POP-UPApparel drop · Cologne
NDO × New Balance collab
NEW BALANCE × NDOPerformance partner
Sertan running
FOUNDER ON FOOTSertan Cakmak (Serto)
PARTNER ROSTER · NIKE · BROOKS · NEW BALANCE · JD SPORTS · URBAN SPORTS CLUB · COROS · MAXINUTRITION · IRON & SOUL
€
THE INVESTMENT · LINE BY LINE · NO BLACK BOX

€750K.
EVERY EURO ACCOUNTED.

Not a package quote. Not "creative + production + media." A spec sheet, every line is a confirmed asset, with a defendable cost basis. Cut any line, that part of the campaign dies.

#LINE ITEMSCOPEBASISCOST
01HUB BUILDOUT + LEAD PRODUCTION4 floors · 690 sqm · Knuspr bar · Audible lounge · Music stage · rooftop · production lead in-house4-day takeoverSame crew built Adidas Berlin Marathon 2025 + UVU 2024 in this exact building, title-sponsor track record€180K
02DOCUMENTARY PRODUCTION5-camera crew · 6 weeks shoot · race-day rig · post-production · in-house lead, Celebrand backup4-episode series1/4 of standard prestige-doc broadcast budget€115K
03LEAD + SUPPORTING TALENTCourier hero (open call + scout) · Emilia · Goodge · FTD · liv.yah · usage rights8 weeks + race weekflat creator fees · below market for arc length€72K
04OOH MEDIA · BERLIN MITTE5 boards · 14-day flight · production · install2 weeks pre-raceBerlin Mitte rate card · negotiated 30% off€70K
05BOX + PHYSICAL ASSETSHero box prototype · 4 hotel kits · race-week courier kits · in-store dressingphysical commstier-1 packaging · 4 limited drops€32K
06QR FUNNEL + LANDING PAGEUTM-tracked Prime trial flow · Marathon Kit reveal · attribution pixeltech build4-week dev · marketing-grade analytics€20K
07PRODUCTION LOGISTICSTravel · per diems · insurance · permits · race-week comms19-week runwaystandard production line€25K
08CREATIVE DIRECTION · PROJECT LEAD · MOVEARTISTConcept ownership · creator scouting + management · 22-week project lead · creative oversight across all 7 line items · agency-of-record feefull campaignfully-owned creative IP · 22-week lead€220K
09CONTINGENCY · 2.1%Tightest contingency we'd file. Catches force-majeure only.bufferindustry standard 8-10% · we run lean€16K
TOTAL · ALL-INNo add-ons, no scoping fees, no surprise invoices€750K
50 / 50
UPFRONT PAYMENT TERMS 50% upfront on contract sign. covers mobilization, talent locks, venue deposits, production deposits. 50% on race week (week 19) on full delivery + KPI report. No 60-day net, no procurement bottleneck.
+15%
UPSIDE BONUS Performance trigger if measured EMV passes €20M. Aligned incentive, we share the win.
FIXED
ALL-IN PRICING No discovery fees, no scoping retainer, no surprise invoices. Every vendor pre-negotiated, every line locked at sign.
CONFIRMED. MOVEARTIST lead. In-house production crew (Adidas Berlin Marathon 2025 · UVU 2024 track record, same building). Celebrand backup (Brooks Hyperion 2025). Knuspr (Amazon DE quick-commerce).
RACE-DAY POSITIONING · BMW IS THE TITLE SPONSOR

PARALLEL TRACK.
NOT CONFLICT.

BMW owns the on-course title sponsorship of Berlin Marathon. DELIVERED. is built around that, not against it. Amazon shows up where BMW doesn't: creator arc, hotel-room delivery, ANTI Berlin hub, post-race kit drops, doc series. Two campaigns running side by side, zero billboard near the BMW route.

SURFACEBMW · TITLE SPONSORAMAZON · DELIVERED.
On-course brandingOwns itSkipped
Race-day expoOwns itSkipped
Pre-race creator arc · 8 weeksNot activeAmazon owns
Hotel-room race-morning kit dropNot activeAmazon owns
ANTI Berlin · 4-day cultural hubNot activeAmazon owns
500-kit limited drop · ndo.club co-brandNot activeAmazon owns
Prime Video doc · Q1 2027Not activeAmazon owns
OOH · Berlin Mitte off-routeNot activeAmazon owns
SBM (RACE ORGANISER) ALREADY APPROVED OFF-ROUTE OOH IN BERLIN MITTE. NO COMPETING SPONSORSHIP RIGHTS BREACHED.
RISK · LEGAL · OPS · ALL PRE-CLEARED

EVERY GOTCHA
ALREADY CLOSED.

Six categories Amazon Legal, Brand and Procurement always raise. Each one already has a paper answer ready for sign. No new vendor classification. No custom drafting. No surprise.

CONTRACT
Existing Amazon MSA template.
Sponsorship MSA + creator-talent SOWs Amazon Fashion EU already signed against (Winter Essentials Q4 2024). Zero new paper.
DATA · GDPR
First-party only · consent-opt-in.
All scan data captured under Amazon's existing privacy policy. Data-flow diagram + DPA signed at kickoff.
INSURANCE
€5M public liability bound.
Hub, OOH install, talent injury, race-day comms. Force-majeure clause covers strike, weather, public order.
EXCLUSIVITY
Race weekend · single fashion brand.
Amazon is the only Apparel/Lifestyle activation in the NDO Club ecosystem 26–28 Sept. Locked into NDO partner contract.
TALENT BENCH
2 backups per door.
If Marvin / Emilia / Goodge / FTD / Liv pulls, scout list is pre-cleared. No content gap.
VENUE
ANTI Berlin · booking confirmed.
Not a soft hold. PDF booking confirmation + Brandlhuber sign-off appended to MSA. 690sqm, 4 floors, 4 days.
SIX RECEIPTS · APPENDIX READY · ZERO LEGAL DRAFTING ON AMAZON SIDE.
INSIDE INTELLIGENCE · BERLIN MARATHON 2025 · TITLE-SPONSOR LEVEL

WE BUILT
LAST YEAR'S
WINNER.

Berlin Marathon 2025. Same crew produced the entire Adidas activation in this exact building. Title-sponsor level. Voted the standout cultural moment of the whole race week. Year before: UVU. Same crew, same space, same playbook, now flipped to Amazon. Plus Celebrand on-stand for production reinforcement (Brooks Hyperion House 2025).

LEAD PRODUCTION TEAM · ADIDAS BERLIN MARATHON 2025 · UVU 2024 · BACKUP · CELEBRAND
Brooks Hyperion House Berlin 2025 · stage with full audience
EYEWITNESSBrooks Hyperion · Berlin · 2025
FULL HOUSE · BROOKS HYPERION HOUSE · BERLIN MARATHON '25
×
BACKWARDS PLANNING

THE WINDOW
IS CLOSING.

COMMIT WINDOW · MAY 31 · 2026
. .

Amazon must commit by May 31 · 2026. Venue exclusive locked, creator contracts triggered, production schedule starts. Past that date format slips a year. Yes-signal → MOVEARTIST is on a plane to you within 48 hours. London, Luxembourg, Berlin, Seattle, anywhere. Deal closes face-to-face.

YES
AFTER YES · WEEK BY WEEK

FROM YES
TO RACE DAY.

Sign-off triggers a 19-week runway built around the 16-week marathon-prep gold standard. Every week mapped. Every dependency owned. No improvisation past June.

WEEK 0Sign-off + 10-team kickoffBudget split across 10 BUs · contracts initiated · creative locked
WEEK 1 TO 3Talent + venue locksCourier hero scout begins · Emilia · Goodge · FTD · liv.yah signed · venue locked · production crew contracted · Celebrand on standby
WEEK 2 TO 5Pre-productionBox prototyping · OOH design · QR funnel build · doc team scouts shoot calendar · landing page goes live in stealth
WEEK 3 TO 18Creator journey runs · 16-week training arc16-week marathon-prep arc · weekly content drops · Prime trial pixel goes live · documentary B-roll captured live
WEEK 19Berlin race weekHub opens 23 Sept · 4-day takeover · race-day hotel drop · 06:00 AM knock filmed · finish-line capture
WEEK 20+Doc rollout · Prime Video4-episode series · Q1 2027 release · ongoing earned-media compounding
FIRST WORK BEGINS THE MONDAY AFTER SIGN-OFF · NO DEAD WEEKS
3Y
BEYOND YEAR 1 · LONG-TERM PARTNERSHIP PROPOSAL

NOT ONE RACE.
3-YEAR DEAL.
3 MARATHONS.
3 DOCS.

Year 1 ships the playbook. Year 2 + 3 compound it. Same crew, same standard, scaling footprint. Amazon Fashion owns marathon culture across Europe by 2028. before Zalando or ASOS notice the lane exists.

Y1 · 2026
BERLIN · ESTABLISH
Full Race Week activation. Hub. Doc series 8 ep. Courier hero arc. Kit drop 1. Amazon Fashion arrives loud. €750K.
Y2 · 2027
BERLIN + LONDON
Berlin returns + London Marathon launch. Two heroes. Two doc seasons. Kit drop 2 (UK exclusive line). Playbook proven, costs scale down.
Y3 · 2028
BERLIN · LONDON · PARIS
Three-city marathon footprint. Continental docu-anthology. Kit drop 3. Amazon Fashion = the cultural marathon brand of Europe.
+
YEAR-ROUND PRODUCTIONS
Between marathons: brand campaigns, drop films, creator partnerships, hero stories. MOVEARTIST as Amazon Fashion's permanent cultural studio for the running vertical.
YEAR 1 PROVES IT. YEARS 2 + 3 COMPOUND IT. 3-YEAR LOCK BEATS ANNUAL RE-PITCH FOR BOTH SIDES.
DELIVERED.
amazon
BMW BERLIN MARATHON · 27 SEPTEMBER 2026
MOVEARTIST · MOVEARTIST.COM · @MOVE.ARTIST
SERTO CAK · FOUNDER & CREATIVE DIRECTOR
SERTAN@MOVEARTIST.COM
COMMIT BY
31 MAY 2026
Sertan finisher Berlin Marathon
SIGN-OFF
SERTO CAK.
FOUNDER · CREATIVE DIRECTOR · MOVEARTIST
"Amazon delivers everything. Berlin is the only thing it hasn't delivered yet. Let's fix that."
CONTACT
sertan@moveartist.com +49 176 7263 9114
FOLLOW
moveartist.com @move.artist
READY TO PRESENT IN PERSON
LONDON · LUXEMBOURG · BERLIN
ALL RIGHTS RESERVED · SERTAN CAKMAK 2026
DECK DESIGN + BUILD · SERTAN CAKMAK
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